Introduction

2007 was the first annual Adelaide Fringe and it opened with an Opening Night Party on 8 March 2007, heralding the beginning of what has become the second largest Fringe in the world after the Edinburgh Fringe.

The 2007 Adelaide Fringe was held from 8 - 13 March.

The 2007 Program saw over 400 events registered to be included in the first ever annual Fringe, 130,000 tickets were sold through FringeTIX – with an additional 10,000 ticket sales by national ticketing partners. Read Fringe proves hot ticket, 8 April 2007.

Fringe Managed venues, a selection of integral hot spots and a myriad of independent Fringe registered venues, ensured the Fringe delivered three weeks of pure entertainment from hundreds of different shows, events and exhibitions.

This Fringe saw the newly appointed Artistic Director, Christie Anthoney and Sandy Verschoor, General Manager bring a wealth of experience, knowledge and skills to their new roles, which ensured the success of this Fringe.

2007 Adelaide Fringe Highlights:

A strong, beautiful and challenging Visual Arts program was programmed into site specific venues, galleries and many of the theatres
 
ATSI performers and visual artists were fostered through our support schemes.

A workshop programme of highly regarded international guests, was be run in conjunction with the Adelaide Centre for the Arts (TafeSA).
 
The Outdoor Theatre component - to compliment the Busking competition saw a number of street theatre companies invited to perform in Adelaide. The Fringe worked closely with other organisations to maximize funding – including WOMADelaide, the World Police and Fire Games and Clipsal 500.
 
Several projects where undertaken by the Fringe to ensure that all art forms are catered for, and that the 'edge' is maintained. These projects included:
 

  • Freshbait - a produced program exclusively for South Australia emerging artists.
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  • WORD – a literature program for emerging South Australian writers and poets
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  • KINKY Fringe – enables a program of workshops, discussions and experiments. Nothing too weird, nothing too saucy, just New York guests doing what they do best – being honest.
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  • Fringe Awards – an awesome night of nights – true Fringe Academy style.

 
Research undertaken during the 2007 Adelaide Fringe confirmed that the annual event made a significant contribution in terms of value to the South Australian community. The event attracted 830,000 attendees resulting in an economic impact for the state of $21 million.
 
Sources:
2007 Fringe Guide
2007 Economic Impact Study
2007 Media Highlights

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