The Adelaide Fringe 2011 broke all previous records with ticket sales up 11% on 2010 with a massive 334,000 tickets sold.
This year’s Fringe saw over 3,000 Artists, in 759 Events (+7% on 2010) giving 4,889 performances in 325 Venues. Over 100,000 attended free special events including the Fringe Parade, Adelaide Street Theatre Festival and Spirit Festival. 200,000 watched Fringe artists showcasing their acts on the Caravan Stage in Rundle Mall directly contributing to increasing Rundle Mall traffic to 2 million people throughout February.
New in 2011 was the Adelaide Fringe Caravan stage in the Rundle Mall with an estimated 1.45million visitors attended Fringe 2011. The caravan allowed artists to come and showcase their work in Rundle Mall
The 2011 Adelaide Fringe opened with heavy rain causing the cancellation of the Adelaide Fringe opening night parade. It didn’t dampen the spirits of audience members at the Wonderland concert as event organisers estimated a total attendance of 40,000 people on opening night in the east end.
The free concert at Wonderland took place across two stages at Rymill Park featuring soul, funk, reggae, jazz, new folk, calypso, indie, pop and world music acts. Artists included award-winning songwriter and singer Sally Seltmann, local soul outfit The Transatlantics, mystical music, song and dance troupe Sufi Soul, desert meets saltwater and rock meets reggae band Iwantja and more. Australia’s longest-running music industry conference and showcase, Fuse Festival, presented a second stage featuring fantastic new talent including triple j favourites John Steel Singers, City Riots, The Salvadors, The Honey Pies, Microwave Jenny and more.