Multiplicity is a photographic exhibition exploring the idea of popular culture and how through various mediums such as television, cinema and advertising we are inundated with imagery. Everywhere there are screens, big and small, as well as printed material presenting a wonderful glittering world. Each one competes with the other for our attention. They have invaded every aspect of our lives, dazzling us with representations and ideologies of western society that are played out in lounge rooms and movie theatres, painted across highway billboards and wrapped around light poles. We find them wallpapered across vacant buildings, projected onto multi screens in entertainment complexes and plastered across shopfronts. And with new technologies we have limitless and uncensored access to an inexhaustible supply of visual stimulus. Using digital photography this exhibition, from an emerging local photographic artist, presents an assortment of manipulated images, some rendered unrecognizable, that reflects the repetition of mass media and the instruments used to engulf an entire culture. Presented in black and white to distinguish them from the colourful array of promotional posters surrounding them on the wall of The Ed Castle beer garden. Using the same printing methods as the existing advertising material and distributed within the same space, these images will eventually disappear amongst newer and brighter imagery again reflecting the ability of mass media to flood an entire culture with a repetitive and unwavering supply of pictorial presentations. Multiplicity will run for two weeks during the Adelaide Fringe Festival.
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