Graduating in 2010 from UniSA_x0019_ s South Australian School of Art with a Bachelor of Visual Art (Honours), Meaghan_x0019_ s work explores how the female face is objectified within popular advertising. Her paintings are an investigation into the painted, fragmented face, questioning the concept of ideal beauty as portrayed in popular imagery. By taking faces used to promote beauty products in glossy fashion magazines and painstakingly reworking them as unique paintings, Meaghan symbolically restores them and invests them with individual identity. _x001C_ I_x0019_ m fascinated by the way the female face is portrayed in advertising, reduced to a sexualised, superficial object, devoid of human emotion,_x001D_ Meaghan explains. _x001C_ This exhibition of work examines the concept of ideal beauty advertisers promote in order to sell their products". The works showcased at Gallery on Waymouth are an experiment with supports such as canvas and board, combined with mixed media such as pen, ink, spray enamel, acrylic, resin and oil paint. An unreal and unattainable beauty is presented as the norm through images and persuasive text in women_x0019_ s magazines. The viewer is asked to consider how these faces function when they are taken out of the environment of mass-production and transferred into a fine art context?

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